THOUGHT LEADERSHIP

Future Impact is HCG’s thought leadership engine — accelerating the future of medical communications. Designed for pharma and biotech leaders across commercial and marketing, medical affairs, publications, and regulatory, we deliver bold ideas, actionable insights, and innovation that drives impact and shapes the future of medical communications. 

INDUSTRY FUTURE

12 minute listen

FUTURE READY: SXSW Insights for Med Comms Leaders

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10 minute read

Why Our Purpose is Accelerating the Impact of Science and Why that Matters

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7 minute read

Insights & Innovations for Impact

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7 minute read

CES 2025 Through a Pharma Lens

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60 minute video

Health Fusion TechX: HCG Edition – Innovation Showcase

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20 minute read

Medical Communications: Leading Transformation in a Transforming Industry

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12 minute read

MedComms Vantage 2022: A Transforming Industry

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12 minute read

Search: The Next Generation

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5 minute read

How Artificial Intelligence Can Expand the Borders of Healthcare

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60 minute video

Artificial Intelligence in Practice – How Medical Affairs Can Leverage AI Today

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12 minute read

A Matter of Trust

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CLINICAL EXCELLENCE

10 minute read

Is Precision Psychiatry Ready for Prime Time?

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8 minute read

Trust, Trials, and Transformation - AI's Place in the Future of Oncology

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8 minute read

Telling the future story of cancer treatment - AACR 2025 in focus

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5 minute read

ASH 2024: Unlocking key takeaways in non-malignant hematology

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5 minute read

AHA 2024: Revving the Engine on Cardiometabolic Health

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5 minute read

Perspective from the Year's Biggest Oncology Congresses

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COMMERCIAL & MARKETING

10 minute read

Driving Home the Point

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5 minute read

Turning Cold Facts into Compassionate Conversations - The Power of Patient-Centricity in Medical Education

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60 minute video

Neuromarketing: Unlock the Science of Customer Engagement

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4 minute read

Discovering the Unique Power of DOLs

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8 minute read

The Rise of the Digital Opinion Leader – Are You Harnessing the Power of Pharma’s New Educators?

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MEDICAL AFFAIRS

5 minute read

The Future of Medical Affairs - Five Themes from MAPS Americas 2025

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15 minute read

Storytelling: The underappreciated cornerstone of evidence-based medical communications

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56 minute video

PANEL DISCUSSION: The Journey to Omnichannel in Medical Affairs

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15 minute video

The Journey to Omnichannel in Medical Affairs

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6 minute read

Precision Medical Education: Getting It Right – Right Person, Right Content, Right Channel, Right Time

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7 minute read

Omnichannel – The Med Comms Answer to HCP Data Overload

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2 minute read

Medical Affairs Goes Social

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8 minute read

Be Social! A New Game for Medical Affairs – Engaging HCPs on Social Media

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PUBLICATIONS

10 minute

Turning Up the Impact in Publications - HCG Insights from the 21st Annual Meeting of ISMPP

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8 minute

Measuring the reach and impact of plain language summary publication

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8 minute

Look who's talking: Medical journals and podcasting

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8 minute

From data to dialogue: Opportunities to enhance reach and accessibility of RWE publications using extenders

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minute

Analysis on graphical abstract and plain language summary usage patterns in select publications

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minute

Being seen: using journal-reported metrics to highlight utilisation of supplementary materials in oncology journals

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10 minute

HCG Insights from ISMPP EU 2025  

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7 minute

Bringing More Effective Storytelling to Medical Publications

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8 minute

Exploring Attitudes Toward AI and Omnichannel in Medical Communications

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8 minute

Harnessing Podcasts to Maximize the Reach of Medical Publications

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8 minute

Using Storytelling to Communicate Complex Science: A Quantitative and Qualitative Assessment of the Narrative Properties of Journal Articles on Genetic Medicines

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8 minute

Graphical Abstract and Plain Language Summary Usage Patterns in Nephrology and Gastroenterology Publications

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60 minute video

Harnessing Omnichannel, AI, and Beyond: Reimagining Scientific Publications

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5 minute

The Next Generation of Literature Reviews

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8 minute

Examining Approaches to Educating US Oncologists About Clinical Trials

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8 minute

Ease of Reading: Evaluating Clinical Data Accessibility Through the Use of Graphical Abstracts and Plain Language Summaries

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30 minute video

Quick Wins for Data Amplification in Scientific Communications

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8 minute

Should Key Opinion Leaders Have a Role in Amplification of Peer-Reviewed Publications in the Digital Space?

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8 minute

Current Trends in the Use of Social Media to Disseminate Pharmaceutical Publications

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5 minute

Trends in the Evolving Virtual Congress Era Considerations for Presentation Development

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8 minute

Tracking the Use and Reach of Congress Publication Extenders

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8 minute

Tracking the Use and Reach of Congress Publication Extenders – Plain Language Summary

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REGULATORY

6 minute read

Project Orbis; How to stop playing ping-pong with regulators

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7 minute read

FDA Town Hall 2025; Harnessing AI, RWD & RWE for a real-time regulatory ecosystem

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8 minute read

Building a Better Car

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8 minute read

AI's Impact on Regulatory Affairs

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8 minute read

Embrace the Opportunities in a Changing FDA Advisory Committee Landscape

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